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Dunkin 'Donuts has launched a multi-million dollar national marketing to life yesterday, with everyday Joes Drinking hot beverages and iced coffee.
The new campaign includes print, television and digital advertising, is the latest attempt by the chain until his rival, Starbucks and McDonald's, in the Java wars. The announcements were mostly ordinary people, collected as part of a national vote in November, at 1,000 people.
Among the announcements of "sellers of two firefighters in Georgia when he asked:" What do you trinken''reagiert. "''I drink Dunkin '
Dan Saia, vice president of the investment is' Donuts, a unit of privately held Dunkin 'Brands Inc. in Canton consumers, said the campaign to tell customers the true story of Dunkin' Donuts.
The new campaign also highlights Dunkin iced coffee, with a section on that segment of the business. Last year the company launched its shiny dark green Starbucks Dunkin 'roast undermine and McDonald's, both drinking iced coffee.
"Iced coffee is a new trend across the country,''said Saia." Just drink you'll find our voice to hot coffee and ice, because now it is a drink all year.''
On the other hand, speaks of a point "pooling''bill respond to changes such councils as fast food restaurants such as Dunkin 'Donuts, could now have the opportunity to receive the Massachusetts state legislature in the new language to work, the Law on the type of people at the top of the profits could take glasses to clear the counter at the Dunkin Donut franchise many "places.
The bill, by a group of franchisees in Massachusetts supports Dunkin Donuts ", which allow shift supervisors or team leaders who often wait for customers to participate in the councils collected.
Currently, the law is not clear if the team leaders, managers, and to share tips so entitled.
Yesterday, the bill was sent to the Senate after the House approved an amendment by Governor Deval Patrick refined the definition of the administrator, but State Senator Steven A. Tolman reviewed in Brighton against the bill at an informal meeting.
During informal meetings, an objection is enough to stop consideration of a bill. Today is the last day, only the top bill in mind before sharing to be fed back at the next meeting, which begins tomorrow, which means the start of the process.
Tolman, who is also against the law when it was at an informal meeting last Thursday, said the measure "is of such magnitude that should be considered in the formal plenary session, where you can discuss, and where n 'there would be no way be for a vote.''
Jim Cohen, president of Dunkin 'Donuts Independent Franchise Inc., an organization representing the economic interests of the Dunkin' Donuts franchisee, said the bill "is simply an attempt to help our team leader to work some of the advice they deserve." '
In recent years, fast food restaurants, including Dunkin 'Donuts, which are illegal employees, the tips with the administrators has been summoned to fight together. Cohen said a new law is needed to clarify what employees should be classified as a manager.
"As the leader of the team does not have the power to hire and fire and to actively participate in customer service, are not part of the administration,''said Cohen, adding that if the bill is not approved today a new version will be introduced later in this year.
Michelle King, a spokesman for Dunkin 'Brands, said that all politics is on the deposit of the franchisee.
The new campaign includes print, television and digital advertising, is the latest attempt by the chain until his rival, Starbucks and McDonald's, in the Java wars. The announcements were mostly ordinary people, collected as part of a national vote in November, at 1,000 people.
Among the announcements of "sellers of two firefighters in Georgia when he asked:" What do you trinken''reagiert. "''I drink Dunkin '
Dan Saia, vice president of the investment is' Donuts, a unit of privately held Dunkin 'Brands Inc. in Canton consumers, said the campaign to tell customers the true story of Dunkin' Donuts.
The new campaign also highlights Dunkin iced coffee, with a section on that segment of the business. Last year the company launched its shiny dark green Starbucks Dunkin 'roast undermine and McDonald's, both drinking iced coffee.
"Iced coffee is a new trend across the country,''said Saia." Just drink you'll find our voice to hot coffee and ice, because now it is a drink all year.''
On the other hand, speaks of a point "pooling''bill respond to changes such councils as fast food restaurants such as Dunkin 'Donuts, could now have the opportunity to receive the Massachusetts state legislature in the new language to work, the Law on the type of people at the top of the profits could take glasses to clear the counter at the Dunkin Donut franchise many "places.
The bill, by a group of franchisees in Massachusetts supports Dunkin Donuts ", which allow shift supervisors or team leaders who often wait for customers to participate in the councils collected.
Currently, the law is not clear if the team leaders, managers, and to share tips so entitled.
Yesterday, the bill was sent to the Senate after the House approved an amendment by Governor Deval Patrick refined the definition of the administrator, but State Senator Steven A. Tolman reviewed in Brighton against the bill at an informal meeting.
During informal meetings, an objection is enough to stop consideration of a bill. Today is the last day, only the top bill in mind before sharing to be fed back at the next meeting, which begins tomorrow, which means the start of the process.
Tolman, who is also against the law when it was at an informal meeting last Thursday, said the measure "is of such magnitude that should be considered in the formal plenary session, where you can discuss, and where n 'there would be no way be for a vote.''
Jim Cohen, president of Dunkin 'Donuts Independent Franchise Inc., an organization representing the economic interests of the Dunkin' Donuts franchisee, said the bill "is simply an attempt to help our team leader to work some of the advice they deserve." '
In recent years, fast food restaurants, including Dunkin 'Donuts, which are illegal employees, the tips with the administrators has been summoned to fight together. Cohen said a new law is needed to clarify what employees should be classified as a manager.
"As the leader of the team does not have the power to hire and fire and to actively participate in customer service, are not part of the administration,''said Cohen, adding that if the bill is not approved today a new version will be introduced later in this year.
Michelle King, a spokesman for Dunkin 'Brands, said that all politics is on the deposit of the franchisee.
Posted in: Business News
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